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Brazil, Mato Grosso State

Continuing Country:
Brazil, Mato Grosso State

Mato Grosso’s Green Growth Strategy – Produce, Conserve and Include – aims to increase the state’s economic output whilst addressing environmental and social challenges.


In recent years, the Brazilian state of Mato Grosso has benefitted economically from the growth of its large agricultural sector. It is now working towards increasing the added value of agriculture commodities through processing as well as reducing the environmental and social challenges associated with this growth.

In 2015, the Provincial Strategy Produce, Conserve and Include (PCI) was launched to increase production, encourage added value through processing of agriculture commodities, conserve natural resources and promote the inclusion of families in rural settlements, traditional and vulnerable communities. This strategy benefits from various national level planning instruments, including the Action Plan for the Prevention and Control of Deforestation in the Amazon, the National Climate Change Policy (NCCP), and the Low Carbon Agriculture Plan.

Against this backdrop, Mato Grosso joined PAGE in 2016, with a priority to support development of a green economy with emphasis on the generation of green employment opportunities and poverty eradication. Thematic and sectoral reforms have been pursued in various priority areas, including agriculture, agro-industry, tourism, renewable energy, land regularisation and green jobs. These activities contribute to the achievement of SDGs 2, 4, 7, 8, 9, 11, 12 and 17.

The Sustainable Development Goals

PAGE milestones

  • PAGE activities in Mato Grosso, Brazil in 2016

    • PAGE support to Mato Grosso starts in the context of the State’s PCI Strategy
    • State Steering Committee established (reconfigured in 2019 following restructuring of state government)
  • PAGE activities in Mato Grosso, Brazil in 2017

    • Green economy stocktaking study conducted
  • PAGE activities in Mato Grosso, Brazil in 2018

    • Logical framework finalised in collaboration with government, academia and private sector
    • Participatory Municipal Development Master Plans developed
  • PAGE activities in Mato Grosso, Brazil in 2019

    • Operational guidelines on electronic tools for monitoring family agriculture completed
    • Renewable Energy Development Strategic Plan finalised
    • Guidelines for the standardisation and certification of Sustainable Tourism Products finalised
    • Cultural heritage and urban analysis of the Historic Centre of the city of Cuiabá completed
    • Methodology and Guidelines for the Implementation of the Participative Municipal Development Master Plans finalised

Progress in 2019: A snapshot

Supporting the move towards renewable energy

Together with the Foundation for Support and Development of the Federal University of Mato Grosso (Uniselva Foundation), PAGE assessed the technical and economic potential for the generation and use of biomass and solar energy sources. Finalised in August 2019, this study supported the elaboration of the Strategic Plan for the Development of Renewable Energy in Mato Grosso. The Strategic Plan will serve as the basis for the State Government Renewable Energy Policy, currently being developed and expected to be finalised by December 2020.

A seminar entitled “Preparing Mato Grosso for the Energy Transition: Renewable Sources and Efficiency” was held in partnership with the Legislative Assembly to launch this product, bringing together 40 participants from government, the private sector and education institutions.

Shaping a sustainable future for tourism

In collaboration with the Brazilian Support Service for Micro and Small Enterprises-Mato Grosso (SEBRAE-MT), PAGE supported the elaboration of guidelines for the standardisation and certification of Sustainable Tourism Products.

The State Secretariat of Tourism and SEBRAE-MT jointly hosted a workshop on sustainable tourism in March 2019, bringing together 80 entrepreneurs and public managers to discuss the development of the guidelines, with widespread media coverage.

The guidelines were finalised in December 2019 and are being incorporated into the Mato Grosso State Government Tourism Policy, which is expected to be finalised in 2020. As a next step, a suitable location will be identified to test the guidelines.

Promoting family agriculture

PAGE has been supporting the development of processes and tools for the implementation of the State Government Integrated Family Farming System (SEIAF) and its subsystems. Operational guidelines outlining steps on how the electronic tools for monitoring family agriculture could operate in line with the existing subsystems were completed in June 2019. A Council for Sustainable Rural Development was established to oversee this work, with support from PAGE. Three workshops were held in December with 171 participants to support implementation of the SEIAF.

Conserving and safeguarding the Historic Centre of Cuiaba

A Sustainable Management Plan for the Historic Centre of Cuiabá - the state capital of Mato Grosso – is being developed with PAGE involvement. The Plan will serve as a roadmap to guide decision making to safeguard the city and make it more sustainable and resilient. Since 2019, PAGE has contributed to the elaboration of a stakeholder engagement plan and a cultural heritage and urban analysis that were finalised in December 2019.

Several stakeholder engagement activities have taken place throughout 2019 to support this work, including a workshop with residents, architects and local business associations to discuss the development of the Plan and three capacity building workshops in October 2019 to build knowledge and skills with 94 participants.

Facilitating sustainable municipal planning

PAGE has been engaged in the elaboration of a Methodology and Guidelines for the Implementation of the Participatory Municipal Development Master Plans - to be used by the 106 municipalities in Mato Grosso. The Methodology and Guidelines will serve to guide the development and planning of the Master Plans in a sustainable manner in accordance with the SDGs and the UN New Urban Agenda. Since December 2019, PAGE has supported the development of the Master Plan in the region of Salto do Céu of the Spring Pantanal Complex, including the development of a georeferenced information system.

PAGE impact: 2016-2019 and beyond

Outcome 1: National Policymaking

PAGE is supporting the gradual integration of green economy into policies by supporting national ownership and cross collaboration and engagement. This includes:

Generating national ownership of green issues

The Steering Committee in Mato Grosso was established by decree in 2016 to promote the coordination and implementation of PAGE work. Following a restructuring in the state government in 2019, a new PAGE Steering Committee was established, including clear terms of reference, a list of members and its functions. As well as defining the annual workplan, the Steering Committee facilitated the recruitment of a PAGE coordinator and programme assistant for Mato Grosso in February 2019 to enable coordination between the PAGE team in Cuiabá and the UN Agencies in Brasilia. These activities contribute to SDG 17, targets 17.16, by promoting partnerships that mobilise and share knowledge and expertise to support the achievement of the SDGs.

Outcome 2: Sectoral and Thematic Reform

PAGE has supported work in several sectoral and thematic areas to address critical issues relating to sustainability and social inclusion as follows:

Renewable energy

PAGE has supported Mato Grosso to develop a strategy in the area of renewable energy, as an input to the State Renewable Energy Policy being developed. This included an evaluation of the technical and economic potential for generation and use of renewable energy - particularly solar energy and biomass sources - conducted by UFMT. This analysis fed into the development of the Renewable Energy Development Strategic Plan finalised in 2019. In 2020, a strategy and implementation programme will be developed for the generation of energy from agroforestry and agricultural wastes. This work contributes to SDG 7, target 7.2, by aiming to increase the share of renewables, and SDG 12, target 12.5, by contributing to the reduction of waste through recycling and reuse.

Sustainable agriculture and social inclusion

Several activities have been completed to support sustainable agricultural practices that also address issues related to greater inclusion of families in rural settlements as set out as a priority in the PCI:

  • Family agriculture: PAGE has been supporting the development of processes and tools for the implementation of the SEIAF and its subsystems – which serve to promote sustainable development and poverty eradication under the State Agricultural Policy. PAGE finalised the development of a methodology and protocol for the implementation of the system, with a focus on the municipal level. Going forward, PAGE plans to support the revision and review process for the existing State Family Farming Plan - a policy document that defines guidelines and priorities and seeks sustainable development of family farming.
  • Rural Environmental Registration: PAGE has provided support to the Rural Environmental Registration, as a tool to allow farmers to access financial and technical programmes and services. A methodology was developed for the registration of informal rural settlements, involving data technical visits to the municipalities for collection and socioeconomic analysis. This analysis is expected to be completed in early 2020. Together with the work on family agriculture, this contributes to SDG 2, target 2.3, by working to improve productivity and incomes of small-scale food producers, and target 2.4, by promoting sustainable agriculture.
Sustainable tourism

PAGE work in the tourism sector is aimed at strengthening sustainability elements in Mato Grosso State Government Tourism Policy, currently under development. Work has focused on the preparation of a study on sustainable tourism products. This contributes to SDG 8, target 8.9, by promoting policies for sustainable tourism that create jobs, and SDG 12, target 12.B, by developing and implementing tools to monitor sustainable development impacts for sustainable tourism.

Sustainable urban development

Work has been undertaken to safeguard the Historic centre of Mato Grosso and support sustainable development of its municipalities as follows:

  • Management Plan for Cuiabá: PAGE has been supporting the elaboration of a sustainable management plan for Cuiabá. In 2019, a cultural heritage and urban analysis was completed, together with a review of existing funding mechanism and a stakeholder engagement plan. A socioeconomic analysis, business plan and land use plan are under development.
  • Participatory Municipal Development Master Plans: PAGE has been working to promote universal access to the benefits generated by the Participatory Municipal Development Master Plans for municipalities with a population of less than 20,000. The Methodology and Guidelines for the Implementation of these Master Plans were finalised in 2019. In April 2019, the municipality Salto do Céu region was selected to launch a pilot project to implement the Master Plan using the new methodology and guidelines. PAGE support for the above contributes to SDG 11, target 11.3, by promoting inclusive and sustainable urbanisation, and target 11.4, by working to protect and safeguard cultural heritage.
Green jobs

PAGE is supporting the development of green employment and income generation opportunities in targeted economic sectors. In 2019, a research study was initiated using the Green Jobs Assessment Methodology, which entails developing a tool for assessing the income and employment generation potential in different economic sectors. In 2020, PAGE support will focus on the design and implementation of a strategy for Youth Green Jobs and Entrepreneurship, including capacity building workshops. This contributes to SDG 8, target 8.4 by decoupling economic growth from environmental degradation.

Green Industry

As of 2019, the Federation of Industries is partnering with PAGE to produce a Green Industrial Development Policy with a focus on the development of an Industry Observatory to be included in the policy. This will contribute to SDG 9, target 9.2, by promoting sustainable industrialisation and SDG 12, target 12.1 by incorporating sustainable production and consumption into national policies.

Outcome 3: Strengthening Capacity

PAGE is supporting capacity building through a detailed assessment of learning needs, together with training across several thematic and sectoral areas, including waste management, tourism and agriculture. Examples of PAGE support include:

Building institutional capacity
  • Assessing learning needs: Under the guidance of PAGE, the Federal University of Mato Grosso commenced a Green Economy Learning Needs Assessment in October 2019. A workshop was held in November 2019 to discuss the preliminary results, with work due to be completed in 2020. This supports SDG 4, target 4.7, by identifying priority learning needs to promote sustainable development.
  • Building capacity to deliver IGE training: In 2020, steps will be taken to develop and implement an action plan with academic institutions to review and adjust curricula for selected faculty in order to integrate IGE elements, including green finance and economic modelling. In addition, a programme will be established to train and certify trainers from the civil service and business associations. These activities support SDG 17, target 17.9 by building institutional capacity.
Building individual capacity

Several trainings have been delivered supporting SDG 4, target 4.7 by ensuring all learners acquire the knowledge and skills needed to promote sustainable development:

  • Brazilian stakeholders from UFMT participated in a three-day training course in July 2018 in collaboration with the Austrian Energy Agency to improve knowledge and skills on technologies and design and management of micro-grid technology;
  • The State Secretariat of Tourism and SEBRAE-MT jointly hosted a PAGE supported workshop on sustainable tourism in March 2019 with 34 entrepreneurs from the private sector and 40 public managers;
  • A training on building strategies for sustainable tourism in Mato Grosso was held in June 2019 with 14 participants;
  • Three workshops were held on the Management Plan for Cuiabá Historic centre in October 2019 with 94 participants;
  • Four workshops were held in October 2019 to support use of the methodology to subsidise the regularisation and analysis of informal rural settlements with 311 participants;
  • A workshop was held entitled “Inclusive Green Economy – Building Skills for Tomorrow’s Economy” in November 2019 with 58 participants to support work on green jobs and green growth; and
  • Three workshops were held in December 2019 to support implementation of the SEIAF with 171 participants.
Global and South-South collaboration

PAGE participated in the 2019 Americas Regional Conference on Green Economy in June 2019 held in Fortaleza, Brazil, which raised regional awareness by showcasing and scaling up the impact of evidence-based green economy solutions already proven to be successful. In November 2019, a webinar entitled “Experiences, Learned Lessons and Lines of Action from the Global Academy for the Green Economy – Thinking Technology as a Tool for Global Education on Green Economy” was organized by PAGE Uruguay and Argentina with participants from Brazil, Peru and Mexico. In December 2019, a delegation from Mato Grosso visited Uruguay for an exchange workshop on capacity building and meetings with national institutions on vocational training and circular economy. This work supports SDG 17, target 17.16, by promoting partnerships that share knowledge and expertise.